Ascena Retail Group, Inc.

Develop a new holding company name for the Dressbarn Holding Company, the parent company of Dressbarn, Ann Taylor, Loft, Lane Bryant, Justice, Lou & Grey, and Catherines.

_Create a distinctive brand name, not something that sounds like a generic-sounding conglomerate. 
_Sound dynamic, progressive, and slightly feminine — to reflect the group’s emphasis on women’s fashions.

www.ascenaretail.com