What's in a name?

  • Experiences
  • Experiences
  • Experiences
  • Symbols
  • Symbols
  • Symbols
  • A Unique Identity
  • A Unique Identity
  • A Unique Identity
  • Associations
  • Associations
  • Associations
  • Your Identity
  • Your Identity
  • Your Identity

A name is...

A beginning

The foundation of an identity

The golden opportunity to begin building a relationship with your audience

A messenger like no other

An asset to be protected

A name is a doorway...

...into a story, a picture, a memory, a promise.

...into hope, desire, comfort, a sense of belonging.

...that leads to a world of ideas and values we want our brand to represent...

perhaps credibility, stature, stability; perhaps creativity, innovation, intelligence.

There's really no limit.

  • Ultra Diamonds
  • British American Tobacco
  • Philip Morris International
  • International Herald Tribune
  • NestlĂ© Purina
  • John Hancock Financial Services
  • Ascena Retail Holdings
  • Dressbarn Inc.
  • PriceWaterhouseCoopers
  • Rank Organisation
  • NetJets
  • Veria Inc.
  • Imperial Tobacco
View samples of our work

View Samples of Our Work

Ascena image

Ascena

Client:
Ascena Retail Group, Inc. New York
Project:
Develop a new name for the Dressbarn Holding Company, $6.9 billion sales in 2016.

Strong, powerful, moving

A name designed to sound dynamic, progressive, slightly feminine.